During the December holidays, we are inundated with lists. For many people, the absolute highlight is the top 2000 on radio 2. GAMMA hardware store responds brilliantly to this. People can make their own inhaker with a Gamma product in combination with a song lyrics from the top 2000 and thus have a chance to win Gamma shop credit.
I made this campaign for Icemedia and worked out the flow and made the design in the style of the Gamma. The premise was that it had to be very simple to make an inhaker. On the promotional website, people could choose a Gamma product from a gallery and come up with a nice text from the Top 2000. Then they could place this inhaker. The campaign was a huge success and won the DIA that year.